Product Design & Development For AI And B2B SaaS

Anyone can build it now.Few can build it well.That’s where we come in.

We design, build and improve digital products that stand out. From first launch to the next big leap.

01The problem

Most B2B products work. They just feel like a database with buttons.

Usually nothing is missing. People stall on one screen: the setup nobody finishes, the approval that waits, the upgrade nobody finds.

That screen is where we start.

02Selected work

Work we’re proud of.
One hard call in each.

Products we designed and prototyped. In each, someone has to make a call under time pressure, and the screen shows them everything except what to do. Every frame is recorded from the designs, and every number comes from the product’s own scenario.

Brace
Built with Prodular UILegal AIB2BWeb and mobile

Designed the contract review agent that finds the one clause that takes the liability cap away.

A customer's 52-page contract lands three days before quarter end. Brace reads it against the playbook in four minutes, redlines it in approved language and cites a clause for every change, and legal, finance and sales each decide their part.

6 days4 h

from the customer's paper to the first redline, with 35 of 38 quarter-end deals signed in the quarter.

03How the week works

Five days.
Discovery takes a day, not a month.

Fixed scope, fixed price, fixed clock. You know on Monday what lands on Friday.

  1. 01 · Monday

    Diagnosis

    The exact screen people drop off on, named and agreed in writing.

  2. 02 · Tuesday

    Structure

    The flow rebuilt around the action it exists for, mapped end to end.

  3. 03 · Wednesday

    Design

    Every screen at full fidelity, with the empty, loading and error states.

  4. 04 · Thursday

    Prototype

    Something you can run, not look at. Real states, real inputs, one link.

  5. 05 · Friday

    Handoff

    Files, specs and the reasoning, in your hands on the day.

04Two ways to start

One week, fixed.
Or senior people who stay.

One week · Fixed scope, fixed date

5-day Sprint

$3,000fixed, per workflow

One high-friction workflow, rebuilt and running as a prototype your team can click through.

  • Five working daysScoped before they start
  • A working prototypeYour team can use it
  • Files and specsThat match what ships
  • A prioritised listOf what we left alone

Paying first holds your week. The scope is agreed on Monday’s call, and you get a full refund if you cancel more than five business days before the start.

Embedded · Month to month

Embedded Design

from$7,500/ month

A senior designer in-house, without the six-month hire. Onboarding this month, the dashboard the next.

  • The same designerEvery week
  • The whole productNot one slice
  • No account managerBetween you and them
  • Thirty days noticeNo lock-in

Our longest engagement ran 30+ months.

06Fit

The Sprint is narrow,
on purpose.

One workflow, for one kind of company. Naming who that is not saves both of us a week.

Book this if

  1. 01

    You have a live product and real users.

    You can point at the screen where they drop off.

  2. 02

    It is AI or B2B SaaS.

    And the workflow carries a decision someone has to get right.

  3. 03

    You can ship in weeks, not quarters.

    A prototype sitting in a backlog until Q3 is worth nothing to you.

  4. 04

    One or two people decide.

    You can agree a scope on a call and it stays agreed.

  5. 05

    You are buying judgment, not hands.

    What you pay for is the calls we make, not the hours we log.

Not a fit if

  • You are pre-product. There is no workflow to diagnose yet. Launchpad builds the first version instead.
  • You need a brand, a site or a deck. All real work. None of it ours.
  • You need volume. A queue of requests is a hire.
  • It has to clear six approvals. Nothing sharp survives consensus.

07From the founder

Most products we see do not have a design problem. They have a decision problem.

The data is there, the feature is there, and the screen still makes someone hesitate. I started Prodular to fix that, one workflow at a time, on a clock short enough that nobody can hide in process. I lead every Sprint myself, and bring in senior specialists when a product needs them.

08Questions

Before you book.

  • I do: Jacob, the founder. I lead every Sprint myself and bring in senior specialists when a product needs them. No account-manager layer, and no juniors learning on your product.

09Next step

Name the screen where people give up.

For example

Twenty minutes, no deck. Or skip the call and start a Sprint for $3,000.

Also from Prodular

Prodular UI
Our own design system.

Components, full screens and a Figma library that match token for token, made for SaaS products that ship AI.

  • Ten themesEvery text pair passes WCAG AA, light and dark
  • AI componentsComposer, reasoning, tool calls, sources, approvals
  • For coding agentsRules for every component, an llms.txt and an MCP server
  • Figma and codeThe same tokens, ten theme modes and three densities